While he compliments them on the price margin, he notes that their price point is out of whack.. No preservatives. According to the post and the MUSH site, this wholesome product contains "no artificial anything" and is gluten-free, dairy-free, sugar-free, and vegan. However, Rohan was the first shark to offer a deal, calling a proposal of $400,000 with 20% stakes in the company. Mush contains 100% natural ingredients, and the oatmeal never loses its beneficial elements as you dont have to cook Mush. but not on the integral health of their own. In 2017 Kat and her business partner, Ashley, appeared on ABC's "Shark Tank" where they secured funding from Mark Cuban in exchange for 10% of the company. Save my name, email, and website in this browser for the next time I comment. 7 talking about this. Aside from the convenience factor (I save so much time every night! As for what they have on the horizon, they plan on moving ahead with a few new products including a kid version of the oat snack called Mushkins, and a shmudie, which will essentially be a protein smoothie. There are a lot of steps in between. RXBAR founder Peter Rahal has also invested in MUSH, and according to Food Business News, he's very familiar with nutritious and convenient foods. The new production line was set up within 48 hours, ensuring a smooth demand and supply chain of Mush products. Take it day by day. MUSH is now available in more than 3,500 retailers nationwide. Currently, on Facebook, Mush Foods has an average rating of 3.6-stars out of over 140 reviews. Simply choose a product and select the Subscribe & Save option to save 10%. Get MUSH LIKE OATMEAL. The duo gradually succeeded in hooking one shark from the platform as Mark Cuban offered $300,000 to expand the business line of Mush. Following their appearance on Shark Tank, the company was inundated with a large number of ordersin fact, they had received so many that they had run out of their iconic pod containers. Look for MUSH in your favorite Retail Store. BUT COOLER. Meet MUSH, a cold oatmeal brand and your new favorite ultra simple breakfast (or lunch, or dinner, or snackthere are no rules when it comes to oatmeal!). She would be starving after her daily early morning run, but she could not find a quick, healthy breakfast option in the company kitchen. The duo researched for days and finally decided to launch a food product backed by Ashleys childhood hack of soaking oatmeal and cereal in milk. Real ingredients. Mush propelled their idea into reality as the duo received positive feedback on digestion, taste, and nutrition from the farmers market. She helped AHA in the acquisition of their greatest competitor thus making AHA the largest provider of clinical laboratory services in the Long Term Care Division in the US. Mush is still in business in the year 2021 and has a net worth of $ 4.5 million. This special fiber works with the rest of these nutrients to keep you full for a longer amount of time. Both of them were food lovers but wanted a healthy alternative as they researched that there were not many options to go for, especially for individuals who have a busy schedule. No mush. In the end, they were featured in the twelfth episode of the ninth season, which aired on November 26, 2017. Elaborating further, she tells them that they had launched in Whole Foods in March. By reducing the amount, he explains, theyll not only be able to drop costs to goods but also bridge the snack realm by not making it a full meal. Complimenting the direction that theyre taking, Rohan subsequently asks about their sales. Its tough but fun to solve those kinds of problems, she says. Cuban not only provided the pair with a generous investment, he also shared his wisdom and provided guidance. Ive thought to myself many times that *this* would be the week I start going to the grocery on the same day, once a week, with a carefully planned list of ingredients and come home to do my cooking and rationing. Opinions expressed by Forbes Contributors are their own. Mush Oatmeal is a ready-to-eat product that does not require cooking. The hope is that you'll add value to their life, and them to yours. The duo entered the Shark Tank platform with a proposal seeking $300,000 for 10% as they wanted to grow their retail business. The biggest challenge Thompson has faced with MUSH is how to scale a product that no one has ever scaled before. After receiving offers from both Rohan Oza and Mark Cuban, the founders decided to accept Cubans offer. Bare Performance Nutrition CEO Dec 2022 MUSH Foods Co-Founder 2015 Board and Advisor Roles Number of Current Board & Advisor Roles 2 Katherine Thomas holds 2 board and advisor roles as Investor at Vareto and Advisor at WOLACO. Mush oatmeal is cold soaked in almond or coconut milk that they produce themselves, it's not actually cooked. On the other hand, Kat was an avid food lover and wanted to create a nutritional solution for busy individuals. After acquiring their proposal on the Shark Tank platform, Mushs sales figures rose significantly, scaling new heights in orders. Check out Amazon Launchpad for the most amazing offers! Due to the perishable nature of the product, we do not accept returns. The first to talk, Kat reveals that she worked at Goldmine in London, though it didnt take long for her to realize that it wasnt the best fit for her in terms of careers. Our ingredients and nutrition facts can be found on ourproduct pages. MUSH. They found that people are ready to spend lots of money on clothes, shelter, etc. For Thompson, this experience of working in an intense, fast-paced environment for long hours shed light on the difficulty of eating well in modern-day America. Mush started its journey in 2015 to provide a healthy and nutritious lifestyle, especially to busy individuals. Dont let the simple ingredient list fool you though. The brand has achieved a lot of success over the years and carters to the needs of millions of users every day. Oats with Benefits Dairy Free | Good Fiber | Protein | Gluten Free Fast forwardto 2017two years after their launch, and it was announced that the founders would be pitching their healthy oat snack on ABCsShark Tank. Seconds later, Mark expresses that he disagrees. Ashley Thompson and Kat Thomas co-founded Mush Oatmeal in 2015. Mush Oatmeal improves insulin and reduces cholesterol. They first met in the financial industry. Discipline and passion get you far, but when it comes to starting your own company, ignorance is bliss. She bootstrapped the company for a long time before bringing in outside investments from serial entrepreneurs and successful business owners who wanted to help. Furthermore, most of the foods available in the market contain high sugar and spices, which are unhealthy and promote different health conditions. As the founders nod in acknowledgement, Lori asks them to talk about themselves. Yes. I live in Basel . You can pick the mixed pack containing all the flavors in a pack of 12. Often when folks are just starting out, they become overwhelmed by thinking of the whole trajectory of entrepreneurship. Furthermore, Mush products are also available on Amazon, and you can order this healthy and nutritious oatmeal throughout the country. Oats soaked overnight and hand crafted with coconut milk or almond milk. The journey actually began for Thompson in childhood. With five kids, her working parents had scarce resources. Well+Good decodes and demystifies what it means to live a well life, inside and out. On their official website, the oatmeal snack also has a 4.5-star rating out of over 600 reviews. Explaining, she says that it is instead cold-soaked in house-made almond or coconut milk, which results in a beautiful consistency that is similar to pudding. Ive been following my heart and gut to success, says Thompson. A healthy snack, Mushs overnight oats are not only soaked in handcrafted mylk (that is, milk made from nuts such as almonds and cashews) but are loaded with fruits and other superfoods. This Shark Tank Oatmeal Brand Was Just Spotted At Costco. With further prompting from Robert, the founders state that they are set to make $900,000 in sales in 2018. They currently have their market on Amazon and will increase their valuation more and more with upcoming years. The abundance of orders chocked the supply line as the firm faced difficulties in providing more packaging. MUSH was launched by Ashley Thompson and Kat Thomas in 2015 in San Diego, California. With that, more individuals have been able to enjoy the healthy snack nationwide. Rich in protein and fibre. Continue with Recommended Cookies. Elephant Pants: What Happened After Shark Tank? Here are the reasons of its failure! So I tried MUSH, and found out it was so, so worth it. Continuing, however, he notes that their challenge is where theyre selling itthat is, they are currently completely reliant on grocery stores. The duo met in the finance industry, where Ashley worked as a trade analyst. However, it would be best to cook Mush Oatmeal on a microwave or stovetop at 30-second intervals. Freelance writer who loves dogs and anything related to Japanese culture. Made with clean ingredients to give you natural energy. What is Growth Hacking and how does it work? Oats contain a special fiber called beta-glucan which has been implicated in lowering cholesterol, Monica Auslander Moreno, MS, RD, Nutrition Consultant for RSP Nutrition, previously told Well+Good. Kat and Ashley accepted Mark Cubans offer after Mark informed them about his successful investment in a cookie firm that generates more than $8 million in revenue. What happened to PatientBank? Want to be the first to hear about the latest (and greatest) SHOP product drops, custom collections, discounts, and more? In the past year alone, Thompson was able to triple MUSHs physical distribution, triple year-over-year revenue, and lower the price of her healthy, ready-made product to make it more affordable to consumers. As one thing led to another, they found themselves focused on the topic of oats. Not for him, he goes on to tell them that he is out. To their surprise, it eventually became a big hit. [3], MUSH Overnight Oats are made by soaking oats in dairy-free nut milks (almond or coconut) blended with whole food ingredients. Life and our food ecosystem do not make it easy to eat healthy. Refunds and reships are granted on a case-by-case basis, within 30 days of purchase. It is completely healthy and can be followed up for daily routine. This made Thompson curious as to the connection between what we eat and how we feel. It wasnt poverty, but it wasnt easy either, Thompson says. Ashley Thompson developed a firm belief in healthy food from her early days. Top Free Invoice and Legal Documents Tool, How to write Startup Elevator Pitch with Examples. Production . From there, they eventually walk backstage. She explained that most food products like protein bars, cereals, and yogurts contained excessive sugar. Katherine Thomas has 2 current jobs as CEO at Bare Performance Nutrition and Co-Founder at MUSH Foods. The list of its authors can be seen in its historicaland/or the page Edithistory:MUSH (Overnight Oats). With all the press that theyve been receiving lately, they are most likely kept busy as it is! If we failed to meet this standard, please contact us athello@eatmush.com. Our company was founded on the belief that better food yields better outcomes. Please see oursubscriptions pagefor more details. The fact that Costco has stocked the oats comes with a super big bonus: discounts! Facts about Mush Oatmeal and its founders. Follow your gut and dont be scared. Devils Advocate Theory: Does It Help Organisations? It's just as easy on your digestive systems as the . A few competitors of Mush are:-. If the expiration date is not printed on the lid of the cup, you can find it on the bottom of the cup. We encourage you toenjoy your MUSH cold. But, with the help of their investor Mark Cuban, they were able to start a new production within a very short period of time of 48 hours and complete the order successfully. Unfortunately, that might be a difficult wish as they had only just recently appeared on the show last fall. MUSH is the best brand to eat and have in your home at all times., I have been eating their overnight oats with my breakfast EVERY DAY for quite some timeyour future would be better with MUSH.. Will Kat and Ashley be returning to Shark Tank for an update sometime soon? Continuing, she states that they initially sold the product at the farmers market during the first year to get feedback, from which they did $72,000 in sales. Here are some interesting facts about Mush Oatmeal: Mush Oatmeal is available in multiple flavors, including Wild Blueberry, Apple Cinnamon, Coffee Coconut, Dark Chocolate, and Vanilla Bean. Anywhere. Find MUSH online or at your local grocery store in the refrigerated section near the yogurt items. All rights reserved, Behind The Scenes Look: OVER $500,000 with One Affiliate, $300,000 for 10% + unlimited line of credit. If anything, it will probably take a while before we see them back on television. Coming back into the discussion, Mark lets the founders know that he is also willing to make them a dealthat is, $300,000 for a 10% stake in addition to an unlimited line of credit. However, you have to store your oats in recommended conditions. 99 ($0.75/Ounce) MUSH - Original Overnight Oatmeal, 5 Ounce, Pack of 16 - Zero Prep, Dairy Free, Breakfast On-The-Go 37 If you feel your experiencewarrants a refund or reship, please reach out to us. Throwing out a random idea, Rohan suggests that they might be packing too much product in one container. MUSH 8 years Co-Founder 2019 - Present4 years San Diego, California, United States Co-Founder | COO 2015 - 20194 years San Diego, California, United States Co-Owner Bump Coffee 2019 -. Our Story Start even if you don't know how. Convenient, heart-healthy, and delicious, overnight (or cold) oats are a pretty easy meal to prepare. The product was MUSH, a ready-to-eat oatmeal brand that was pitched as a ready-to-eat, healthy breakfast by entrepreneurs Ashley Thompson and Kat Thomas. Please sign up for our newsletter; we will announce when this exciting day arrives. Final Deal: Kat and Ashley accepted Mark Cubans offer of $300,000 for 10% + unlimited line of credit. If you have your heart set on a specific flavor, go for it. Why Did TrustEgg Shutdown? She co-founded MUSH in 2015, a manufacturer of plant based overnight oats. Beginning their pitch, Kat shares that the two of them had found it genuinely difficult to find healthy and convenient foods, after going into the workforce. The resulting product is just as easy to digest as traditional oatmeal but is more nutrient dense. Food these days is derived from different products instead of natural resources, these foods are very high in sugar, spices which are not good for health. Mush garnered positive responses from the farmer market, collecting favorable feedback on taste, nutritious values, and digestion. But overall, Thompson has found that part of the journey enjoyable. MUSH Indulgent Overnight Oatmeal Variety Pack, 5 OZ 24-Pack includes 6 Coffee, 6 Dark Chocolate, 6 Original, and 6 Vanilla Bean 37 $89.99 $ 89 . We and our partners use data for Personalised ads and content, ad and content measurement, audience insights and product development. Kat ended her proposal with a quote that the sharks should help the duo fight the number one enemy (sugar) and help distribute healthy and nutritious food globally. Made with clean ingredients to give you natural energy. After gathering positive feedback on their product from the farmer market, the duo head to the famed Shark Tank platform to pitch their business plan and hook one shark on board. Some of our partners may process your data as a part of their legitimate business interest without asking for consent. But why oatmeal? Competitors of Mush have emerged and can also create a huge impact on its production and sales in the market. Happy shopping! Ashley Thompson is the founder and CEO of MUSH. Louis Vuitton Business Model: How Louis Vuitton makes money? Cave Shake(Space Shake): What Happened After Shark Tank? LOVE Shark Tank products just like we do? FIND MUSH IN THE REFRIGERATED SECTION | FREE SHIPPING ON ALL ORDERS OVER $50. The idea of developing a healthy food alternative became her passion, and she quit her job to bring her product. Each container was promised to be rich. Everything you need to know about your Pitch Deck? Here is their complete failure breakdown! Mush has a motive of changing the world, it gives proper digestion and safe living. However, Mark wanted an unlimited line of credit from the company. CHICAGO, April 25, 2022 /PRNewswire/ -- MUSH - the brand known for making clean, plant-based, ready-to-eat overnight oats with less than eight wholesome ingredients . MUSH founders, Ashley Thompson and Kat Thomas, spotted the need for a fresh, on-the-go, clean label food option that wasn't a cold-pressed juice, Greek yogurt, or protein bar, and created a line . At MUSH, we soak old fashioned oats in almond, coconut, or oat milk. The brainchild of Katherine Thomas and Ashley Thomas, Mush ultimately came to be through their mutual love of food. Many months have passed since Kat and Ashley walked away with a $300,000 deal with Mark onShark Tank. Each 6 oz serving of Coffee Coconut MUSH contains approximately 32 mg of caffeine. She quit her job and got to work. As a teenager, her older sister was diagnosed with Type 1 diabetes. MUSH is sold in 6 oz. According to @costco_doesitagain,the warehouse now offers eight-packs of the popular MUSH ready-to-eat oats. After two years on the trading floor she joined American Health Associates, a private clinical laboratory company in South Florida as Chief Operating Officer. Before long, they had managed to land a distribution deal with Whole Foods. Since launching, the brand has been applauded by health professionals, including wellness expert and actress Alyssa Lynch, who said, "MUSH is the best brand to eat and have in your home at all times." MUSH founders Katherine Thomas and Ashley Thompson met while working in finance and soon bonded over their love of health food. Noting that what they need is not an entrepreneur but someone with ideas, Rohan and Mark begin to talk over one another again, before the former makes an offer. MUSH is an overnight oats product produced in Vista, California. Ready-to-eat overnight oats. 4 Mistakes That Are Causing You to Waste Money on Skin-Care Serums, According to an Esthetician, These Are the Best Anti-Chafing Denim ShortsAccording to Some Very Happy Reviewers. Rather than cooking, they're soaked. Packaged in ready-to-eat pods, theyre the perfect choice for school, work, or travel. Though he appreciates their mission and purpose, however, Robert states that he is not a fan of the food business as it requires a lot of money. Ready-to-eat oats are different than traditional oatmeal in that they are never cooked. But what if we told . How do I get from 0 to 1,000? they ask themselves. This positive feedback propelled Ashley and Kats idea to launch Mush, which catered to the needs of millions of users who wanted a healthy and delicious meal. SAN DIEGO- MUSH Foods Inc., the makers of MUSH overnight-soaked oats, recently strengthened its senior leadership team with the hire of Laura Troiano, VP of sales, and Gary Hildebrand, director of finance.Both are newly created roles for the fast-growing snack and breakfast brand that is a consistent best-seller at Whole Foods Market nationwide, and is on track to more than quadruple its . To follow up, Lori said Rohan is an expert in the food industry so shell not be giving any offer. Starting from right to left, she explains that the first pod is vanilla bean, which is the original flavour. But I'd definitely recommend getting the mixed pack so you can sample everything MUSH has to offer. Store locator The Coolest Breakfast. Here is the complete analysis! Everything you need to know about MVP, Alpha, and Beta? Ready to fuel the peak performer in all of us. Locker Board: What Happened After Shark Tank? Mush can solve the problems of finding a healthy breakfast in this busy world and will promote digestion and weight loss. Mush is an oatmeal product that is healthy, nutritious, and contains beta-glucan fiber. Cuban told them to go home and sleep, and then the next day helped them find a new, better container for the product. And like we previously mentioned, oatmeal is an RD-favorite when it comes to heart-healthy foods. All six flavors (and exciting limited edition flavor drops like Carrot Cake and Peaches & Cream to keep you on your toes) are well-rounded and can stand alone as a meal (if you want it to) without requiring a trip to the grocery store for fruit or chocolate to add. Get it daily. To make it worldwide, Kat Thomas and Ashley Thompson came on Shark Tank to make a Pitch of $30,000 for 10%equity. Rohan offered a deal of $40,000 in return for 20% shares. This is great option if a whole pack of one flavor is a bit too much, but one or two flavors might not strike your fancy. Our purpose is to help people maximize their potential by enabling them to feel, think, and do better. Ashley Thompson and Kat Thomas are the founders of Mush Oatmeal; they met in the banking industry and had a passion for healthful food. Much more than a healthy, convenient oatmeal, Kat adds that it is fuel for the body, and fuel for a revolution in the food industry. You just need the courage for the next best step. Mark intervened, citing that Mush offered superior quality and convenience over other food products, and the retail price was justifiable. Gluten & Dairy Free. The duo met in the finance industry, where Ashley worked as a trade analyst. We are working on this as we speak. After receiving offers from both Rohan Oza and Mark Cuban, the founders decided to accept Cuban's offer. It's one of my favorite Shark Tank companies of all time., Do Not Sell or Share My Personal Information. In the end, it took them nearly two years to refine the perfect formulaone that utilizes the overnight soaking method. Orders placed Wednesday through Saturday will ship the following Monday. The concept of overnight oats isn't novelit's been around for a while. By February 2022, Mush Oatmeal was valued at $4.5 million and still operates in various online and offline stores, providing healthy and nutritious food.if(typeof ez_ad_units!='undefined'){ez_ad_units.push([[580,400],'wealthybyte_com-leader-3','ezslot_15',176,'0','0'])};__ez_fad_position('div-gpt-ad-wealthybyte_com-leader-3-0'); Mush Oatmeal has grown into one of the market leaders in its category, fulfilling millions of orders for various online and offline stores. If you are going to heat it, you will first need to transfer MUSH into microwave safe bowl or a pot for the stove, and then you can heat the product in brief increments until it is heated to your liking. Mush, also known as Overnight Oats, is a food company that appeared on Shark Tank in season 9. Even the instant oatmeal packets contained a whopping 20 grams of sugar. Now they sell their food online on Wholefoods, CVS, and 7-11 stores as well as they have their market on Amazon and sell internationally. We provide the most recent, unbiased accounts of the news that matters to you. On the other hand, Kat Thomas believed that health and wellness are the pillars of success, and without them, we have nothing. "After college, I started a demanding career in finance and struggled to fuel myself throughout the day. MUSH "I've been following my heart and gut to success," says Thompson. What is the difference between Mush Oatmeal and traditional oats? from Basel, Switzerland. The duo explained that Mush requires no cooking, and anyone can enjoy it without compromising the health benefits. Carrying on with their pitch, Ashley states that Mush is also dairy-free, protein-rich, high in fiber and served conveniently cold in ready-to-eat pods. The company wanted to be worldwide and wanted to give a healthy lifestyle to all individuals, they have a motive of changing the world with their product by making the world fit. Additionally, Mush Oatmeal comes soaked in oat milk, coconut, or almond, making it more nutritious than traditional oats. I also love to have a banana along with my oatmeal. Having completed their pitch, the two founders go on to pass out a tray of samples to each of the sharks. single serve cup on, Ashley Thompson, CEO and Co-Founder of MUSH. Big things start small. Head out and grab some of these awesome oats before MUSH disappears from shelves! The company's oatmeal products are cold-soaked in dairy-free milk and never heated resulting the product to take a pudding-like in texture, decadent in flavor and fresh, enabling consumers to enjoy fresh oatmeals. Kat met Ashley in the finance industry and soon shared their ideologies to develop a healthy and nutritious breakfast meal. While its just as easy to digest as traditional oatmeal, she highlights the fact that it is packed with much more nutrientsas they havent been cooked off. Thompson said the ultimate goal is to help provide more healthy (and convenient) meal choices for people, and oatmeal piggybacks off a staple in the American dietcerealand offers unparalleled accessibility for as many Americans as possible.. Our editors independently select these products. document.getElementById("ak_js_1").setAttribute("value",(new Date()).getTime()), The Gazette Review is your daily news source covering everything from world news to personal finance. When soaked in dairy-free milk, this soluble fiber increases your bodys ability to absorb nutrients and aids in weight loss and digestion by breaking down starch. Making a purchase through our links may earn Well+Good a commission. Mush is a healthy oatmeal product containing beta-glucan fiber that improves cholesterol reduction and insulin resistance. The method is pretty simple. They are also focusing on capturing the market over the products which includes high sugar solvent and garbage in it. To view the purposes they believe they have legitimate interest for, or to object to this data processing use the vendor list link below. Katherine (Kat) Thomas graduated from Duke in 2012 as a double major in Russian and International Comparative Studies with a certificate in Markets and Management Studies. Upon graduation she moved overseas to London to join the Securities Division of Goldman Sachs International as an algorithmic trader of European Equities. Convenient, heart-healthy, and delicious, overnight (or cold) oats are a pretty easy meal to prepare. Not long after being pressed for an answer, Mark steps in with another example, that he has worked with a brand of healthy cookiesone that is very much similar to Mushthrough which hes done $8 million in sales. Lululemon Business Model: How Lululemon makes money? We sold our first container of ready-to-eat oats at a farmer's market in August 2015. The pic featured onInstagram is the vanilla almond crunch flavor, though it's unclear if any other flavors are available right now at Costco. At MUSH, we soak old fashioned oats in almond, coconut, or oat milk. We do. Equal parts of oats and water will allow the oats to absorb all the liquid and be slightly al dente. Kat and Ashley were also bored of eating outside food which is not good for them in their daily routine and so for them and others, they gave a thought and managed to launch their own food brand industry Mush with a motto of safe living and proper digestion.
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